The Add-On course in Mass Communications was started as a separate course in the academic year 2011. Communications is a basic human trait and the the 21st century and the advent of the Internet has seen an explosion of mass media. Today's education and job market has undergone a radical shift and media, both traditional and new are import career options for an undergraduate student. To help students from different streams understand the components of mass communications i.e. film making, TV, Radio, press this course acts as a primer. The student is encouraged to experiment with cameras both mobile and digital, social media as well as traditional magazines and newspapers by making videos taking pictures and writing stories.
Over the last 4 years students from as diverse streams as English and Philosophy after completing this course have gone on to do their post graduation in mass communications and mass media from prestigious institutes like Jamia, IIMC, Xaviers and Asian School of Journalism.
ADVERTISING AND MARKETING COMMUNICATIONS
A course to provide an insight into the creative, stategic and interesting world of advertising was introduced to the undergrad students of Gargi College in 2004-05. Today, a decade down the line one can look back and contemplate on the tangible and intangible value addition that the course has sought to provide. The course had started as relevant one for the industry at that time. It has seen some changes as we went along. About three years back a special section on the online medium was introduced.
The most important contribution was to make the students industry ready and to understand the processes and ideas that drive communications.
Students have interned and worked in the best agencies of the country-Ogilvy, Mcann, BBDO, Universal LodeStar etc. It has helped students to clear entrance tests for IIMC, Symbiosis, Xaviers, Film and TV Institute of India etc.
They have also set up their own operations in different areas of media.
BANKING AND FINANCIAL SERVICES
This course contains Financial Markets, Investment Banking, Portfolio Management, Derivatives: Future and Options, Capital Structure Decisions, Financial Services, Mergers and Acquisitions, Risk Management, International Finance and Risk Management.
Certificate Course in German
Learning a foreign language is not only a thoroughly enjoyable experience exploring a whole new world of language and culture, but also an asset these days. With the knowledge of a foreign language, one definitely has an edge over others, and a lot of job opportunities open up, like Indian Foreign Services, academics and research, translation, interpretation or becoming a tourist guide to name a few.